Designer Perfumes

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versace man, givenchy pour homme, pure coffe thierry mugler

1st stage of Sport Arena Streetball 2007 powered by Puma Fragrances. Best players on the best Romanian streetball tournament.

Title: AXE 3
Advertiser/Client: UNILEVER
Product/Service: AXE 3 FRAGRANCE
Entrant Company, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA

Description:
Axe needed a real product and communication innovation that would take its consumption rates to the next level. To achieve this, we created the NEW AXE 3: two Axe that could be mixed to get a third fragrance. To communicate the concept of “mixable fragrances” we came up with a simple, straightforward & 100% Axe media neutral idea: mixable Axe fragrances would give guys mixable women. The campaign was based on this simple concept, showing guys in every form of media available that it is good to mix, and even better to mix different kinds of gorgeous women. That’s how the craze of mixing women started.

Launch And Execution:
The first wave of communication established the concept on a large scale through the TV ad. We also used specific billboards that suggested ways for guys to mix girls from real parts of the city near the ad, and gave away leaflets where guys could combine different parts of women. The second wave of communication was centered on an interactive billboard where guys could vote for their favorite combination using their cellphones or the Axe site. These women combinations became real and visited radio shows and hot spots in the city to encourage guys to vote for them. The winning combination was displayed on the billboard.

Results:
“Crashes” TVC achieved above-average scores in Recognition, Enjoyment and Branding. The campaign clearly generated new awareness for the brand & achieved huge engagement levels. “Crashes” has proven to drive consumption to higher levels:
• In Latam, we got a 35% increase in consumption per application rate.
• The consumption in grams increased 50% by using both sprays at the same time and pack-life was reduced 10 days.
• This incremental consumption drove growth: 2% incremental share in Argentina and 10% incremental turnover. To sum up, we are glad to say that this campaign exceeded our communication and business goals.

The commercial from Britney Spears perfume (with Nick Steele). Fantasy…Everybody has one!

Fragrances:
Requested by paravel07
1. Moonlight Path-Bath and Body Works
2. DKNY Delicious-Sephora
3. Satu Poppy Showers-Anthropologie

Parfums Raffy presents the Light Blue Commercial for men and women by Dolce and Gabbana fragrances

http://www.parfumsraffy.com/women/lightblue.html

Parfums Raffy presents the Escape perfume for women commercial by Calvin Klein fragrances!

http://www.parfumsraffy.com/women/escape.html

Parfums Raffy presents the Classic Obsession perfume for men commercial by Calvin Klein fragrances.

http://www.parfumsraffy.com/men/obsession.html

I added the lyrics…
Great number from the wonderful parody musical “Dirty Little Showtunes” The lyricist is brilliant.

THE MODERN HOMOSEXUAL to the tune of “I Am The Very Model of A Modern Major General” from The Pirates of Penzance music by Sir Arthur Sullivan * original lyrics by Sir William S. Gilbert parody lyrics by Tom Orr from Dirty Little Showtunes! NOTE: Lyrics below vary slightly from text in video, as song has now been rewritten & improved.
I AM THE VERY MODEL OF A MODERN HOMOSEXUAL: I’M STYLISH, GOOD AT COOKING, A GOOD-LOOKING INTELLECTUAL! AT PASSING LEGISLATION, THOUGH, I’M LARGELY INEFFECTUAL … I’M SOMETIMES INTO S&M, AS LONG AS IT’S CONSENSUAL! I’M CLEVER WITH THE CRUDITÉS, ESPECIALLY ASPARAGUS … AND I IGNORE REPUBLICANS WHENEVER THEY DISPARAGE US! I THINK ABOUT ADOPTION WHEN I SHOP FOR BABY CARRIAGES … WHILE PLANNING OUT MY BOSTON TRIP AND DREAMING OF GAY MARRIAGES! Chorus: WHILE PLANNING OUT HIS BOSTON TRIP AND DREAMING OF GAY MARRIAGES! WHILE PLANNING OUT HIS BOSTON TRIP AND DREAMING OF GAY MARRIAGES! WHILE PLANNING OUT HIS BOSTON TRIP AND DREAMING OF GAY MARY MARRIAGES! I DECORATE WITH TASTEFUL SPRAYS OF FLOWERS AND DRIED EARS OF CORN AND I WOULD NOT BE CAUGHT DEAD IN AN OUTFIT I’VE ALREADY WORN … FOR ESOTERIC SEX ACTS THAT ARE HIGHLY UNCONVENTIONAL, I AM THE VERY MODEL OF A MODERN HOMOSEXUAL! 2nd Verse; I LOVE TO MAKE AN ENTRANCE AT A PARTY, SO I DASH IN LATE … I’M JUST AN INTERNATIONAL MALE CALVIN KLEIN SALE FASHION PLATE! I’VE DONE SO MANY DRUGS THAT MY COMPLEXION’S IN AN ASHEN STATE … BUT UNDERNEATH IT ALL, I REALLY TRY TO BE “COMPASSION-ATE”! I LOVE MY GIN & TONICS, HIGH COLONICS AND OLD PIAF SONGS … I LOVE “THE WOMEN,” “ALL ABOUT EVE” AND “THE WORLD OF SUZIE WONG”! MY LAST TRIP TO NEW YORK, I SHOPPED UNTIL I DROPPED AT BLOOMINGDALES … FROM MENSWEAR DOWN TO FRAGRANCES, THEY NEVER HAD SUCH BOOMING SALES! Chorus: FROM MENSWEAR DOWN TO FRAGRANCES, THEY NEVER HAD SUCH BOOMING SALES! FROM MENSWEAR DOWN TO FRAGRANCES, THEY NEVER HAD SUCH BOOMING SALES! FROM MENSWEAR DOWN TO FRAGRANCES, THEY NEVER HAD SUCH BOOMING BOOMING SALES! WHEN I AM IN A GAY BAR, I KNOW I’M THE BIGGEST BITCH IN THERE … AND I THROW DINNER PARTIES JUST TO SHOW OFF MY NEW KITCHENWARE! BUT STILL IN FASHION, FILM, FINE ART AND ANYTHING COLLECTIBLE, I AM THE VERY MODEL OF A MODERN HOMOSEXUAL! 3rd Verse: WHEN I CAN DIFFERENTIATE ‘TWIXT “FABULOUS” AND “EXQUISITE” … WHEN I SEE SOME ANDROGYNOUS CLUB KID AND KNOW WHICH SEX IS IT … WHEN I KNOW EVERY DETAIL OF MISS MARTHA STEWART’S LIVING ROOM … WHEN I KNOW HOW MUCH — RETAIL — EVERY WHAT EACH WHO IS GIVING WHOM! WHEN I HAVE LEARNED WHAT PROGRESS HAS BEEN MADE IN MODERN SODOMY … WHEN I KNOW MORE OF BRAINLESS BOYS THAN DOCTORS OF LOBOTOMY … IN SHORT, WITH JUST A SMATTERING OF GOOD COSMETIC SURGERY, I’LL SIDESTEP HOW UNFLATTERING I’D LOOK FROM “BINGE AND PERJURY”! Chorus: HE’LL SIDESTEP HOW UNFLATTERING HE’D LOOK FROM “BINGE AND PERJURY”! HE’LL SIDESTEP HOW UNFLATTERING HE’D LOOK FROM “BINGE AND PERJURY”! HE’LL SIDESTEP HOW UNFLATTERING HE’D LOOK FROM “BINGE AND PURGER PERJURY”! MY FANCY FOR THE NANCY DREW AND HARDY BOYS KIDS’ MYSTERY BOOKS AND HOW I THROW A PARTY SURELY PUTS ME IN THE HISTORY BOOKS! BUT STILL AS A GOOD-LOOKING, GOOD-AT-COOKING INTELLECTUAL, I AM THE VERY MODEL OF A MODERN HOMOSEXUAL! Chorus: BUT STILL AS A GOOD-LOOKING, GOOD-AT-COOKING INTELLECTUAL, HE IS THE VERY MODEL OF A MODERN HOMOSEXUAL!

©1996. “Dirty Little Showtunes!” Tom Orr. All rights reserved.